You most likely want to be certain that your marketing message reaches your customer whether you send an email or a push notification with a promotional offer. Unomok now makes this possible! Before delivering your communications, make sure they can be reached on the channel to ensure that no messages are missed by your audience.
Learn how to become omnichannel with Unomok to make sure your communications are delivered as effectively as possible.
How Using Reachability Check Can Help You
One key need is principally met by reachability check: comprehensive cross-channel communication. Use the new Reachability Check tool to include consumers who cannot be reached via pushes or email through other channels when you launch a new campaign in Unomok Customer Journey Builder. And engage each and every customer!
For both push notifications and email, at the same time, you can check whether:
A user has technical availability to receive emails or pushes
Your target customer is opted-in to your push notifications or is even subscribed to emails
The app is still installed on the user’s device
An extra advantage of cross-channel communication is that your message delivery statistics will be way more accurate as they will no longer count in opted-out and unsubscribed users.
Reachability Check: Use Cases and Best Practices
Check the reachability before sending your messages and combine various communication channels to cover all your customers, each one via the right channel.
Utilizing Email Rather Than Pushes (And Vice Versa)
For instance, you wish to announce the introduction of a new app version via a push notification. Send an email to those who are technically unable to receive push notifications or who just have them turned off on their devices using Reachability Check.
In Unomok, wasn’t Reachability Check available earlier?
Actually, Unomok Customer Journey Builder already had a component with a comparable functionality. Segment Splitter was used to check reachability; while it is a terrific feature in and of itself, it was not designed with the objective in mind.
With the aid of Reachability Check, segmentation can now be completed with just one click, and marketing materials can be sent more precisely.
How to Use Unomok Reachability Check
It’s simpler than you may anticipate! Follow these steps while developing a sequence in Customer Journey Builder:
1. Create a group of users whose reachability you want to evaluate in step one.
- Follow up on the defined segment with the Reachability Verify element, choosing either push notifications or email as the channel to check.
- Next, choose the proper communication channel – send emails to people who have not subscribed to push notifications and vice versa, or send an in-app message to all users.