Onboarding is a key step in understanding the users of your application. In order to provide an effective user experience, it is important to keep customers engaged and excited throughout their journey. Gamification can be an effective tool to help with this. Here’s how you can use gamification to improve your onboarding process:
- Utilize interaction and activity: By introducing a task-based system or challenge-based rewards into your onboarding process, you can actively engage users and reward them for accomplishing the tasks they are presented with. Interacting with users not only helps educates them on the features your product offers, but also builds relationships and acts as strong motivation for customers to return.
- Aim for goals and objectives: Gamifying your onboarding process also allows you to set goals for users that are clearly defined, and easily understood. Design games that progress as users become more familiar with each feature, gradually establishing a sense of progression as they learn more about each new feature of your product or service. A leaderboard or points system in which users earn achievements for completing actions can be both motivating and educational.
- Appeal to competition: Allowing customers to compete directly against one another, or in groups, ignites motivation through competition rather than just rewards alone; encouraging users to continue interacting with each other in order to progress further through each level of the game. Making sure there is an evening playing field between competitors will help ensure fairness across all participants who are competing against one another — a great motivator when it comes time to tackling difficult tasks within the game!
Overall, gamifying user onboarding will help ensure engagement, increase customer retention and improve overall user satisfaction when it comes time for them to interact with an application for the first time. Whether it’s through task-based challenges or competitive tournaments, leveraging some aspect of gamification could be a great way to boost user onboarding results!