Businesses who engage in e-commerce do so in a market that is extremely crowded with competitors. Because of this, maintaining current clients is more important than getting new ones. According to American Express, happy customers will pay a 17% price premium for superior service. Customer retention is not the simplest problem for e-commerce companies to …
You may gauge the following 7 crucial criteria to demonstrate the success of your push notification campaigns: CTR; \sCR; \srevenue; \sARPU; \sretention; \sopt-outs; \suninstalls.You can learn how to calculate and enhance each of these metrics with Unomok. Which ones are the most representative for your business case and industry? We’ll explain below. We will also …
Continue reading “How to Assess Push Notification Performance”
Marketers lose up to $4 trillion annually due to cart abandonment rates that range between 50% and 80%, and the problem is getting worse. However, a 10% decrease in cart abandonment would result in a 20% gain in sales. Leaving abandoned carts alone is equivalent to leaving large sums of money on the table. The …
Continue reading “What Is Most Likely to Re-Engage? Retargeting ads, push notifications, and email”
People today only want to view advertisements with unique visuals, audio, or videos. Consider the potential impact that adding these to push notifications could have on customer engagement and retention. Rich media is not supported by every platform, but Mok.one makes it quick and simple to add it to your notification campaigns. You may send …
Google Analytics ties that particular campaign with the users and their subsequent behaviour when they click on a link with UTM tags and land on your website or app. Make sure your UTMs are configured properly first. Mok.one makes it simple by automatically adding UTM tags to your push campaigns, which can make creating and …
Continue reading “The Complete Guide to Analyzing Your Campaigns with Google Analytics and UTMs”
Direct relationships with your customers can be established and maintained with the aid of a successful multi-channel communications strategy. However, more messaging doesn’t always equate to better or more effective messaging. Too many communications can be detrimental to your long-term marketing initiatives as a whole, as well as to specific campaigns. Customers definitely want to …
Continue reading “7 Simple Ways to Reduce the Risks of Excessive Messaging”
Whether your business already caters to a global clientele or you’re thinking about entering new markets, you should create a strategy for communicating with these various user groups all over the world. When extending your communications strategy to service global markets, you may need to strike a balance between the consistency of your brand’s messaging …
Continue reading “Guidelines for Communicating with International Audiences”
The global pandemic has caused supply chain disruptions and issues that have slowed down the flow of products and services across numerous industries. These problems, which are caused by a multitude of causes like natural disasters, ongoing Covid outbreaks, container limitations, and labour shortages, go much deeper than what retailers, eCommerce brands, and shipping businesses …
Continue reading “How to Prevent Losing Customers Due to Shipping Delays”
Serving your consumers the correct message in the right context at the right time is the key to effective communication as they develop a relationship with your business. Users are more likely to convert if a message’s tone, type, and frequency are appropriate for the situation and setting they are in. User journey mapping can …
You can deliver mobile marketing experiences with an authentic human touch and that efficiently grow with your organisation by using mobile marketing automation. Marketing automation software enables you to automate the execution and scaling of mobile marketing initiatives that would otherwise require manual assembly. Marketers across industries rely on automation as a way to deliver …
