Delivering pertinent, timely location-based push notifications to your audience is made possible with Unomok Geozones. To send a message as soon as a person enters the target zone, create virtual borders around the area (pin on map). Your communications become much more interesting with geofencing!
Why use location-based push notifications?
Location-based marketing may be quite useful when you need to engage potential customers through a focused campaign, whether it is about sending a customised message to individuals close to your retail store or a discount offer to those who have just visited your competitors.
Geo-based messaging has a number of undeniable benefits, including:
Greater effectiveness: Since these communications are personalised and relevant to the user’s location, they are far more effective. Your communications have a far greater effect on the purchasers now.
ROI: Geofencing allows you to send offers to customers who are close to your store, making it simple to gauge how well your campaign is working. You can maximise your marketing efforts in this way to increase ROI.
Engagement: If you make relevant offers to customers at the proper time and location, they are more inclined to interact with your business. This guarantees increased involvement.
How companies employ location-based push notifications
Stores, shops, restaurants, and other establishments that need to draw passersby’s attention might benefit greatly from geo-targeted marketing. For instance, you can designate a Geozone for your cafe so that whenever a user passes it, they are alerted to special deals on your café’s morning specials.
ROI: Geofencing allows you to send offers to customers who are close to your store, making it simple to gauge how well your campaign is working. You can maximise your marketing efforts in this way to increase ROI.
Engagement: If you make relevant offers to customers at the proper time and location, they are more inclined to interact with your business. This guarantees increased involvement.
How companies employ location-based push notifications
Stores, shops, restaurants, and other establishments that need to draw passersby’s attention might benefit greatly from geo-targeted marketing. For instance, you can designate a Geozone for your cafe so that whenever a user passes it, they are alerted to special deals on your café’s morning specials.
Case #1: Increasing sales using prompt geo-targeted push messages
One of Unomok clients, the well-known pizza restaurant chain Telepizza, uses Geozones to inform app users about deals and promotions at the nearby locations.
Telepizza’s ability to customise push notifications for various geozones enables it to alert clients to local promotional offers at crucial junctures. A push notice regarding a special deal (such as “Pizza of the week for a great price”) is sent to customers as soon as they enter a specific geozone (often 300–500 metres from a restaurant). High CTR and sales are produced by combining the ideal location with the ideal moment.
The company’s revenue considerably increases as a result of broadcasting push notifications regarding special deals. Push notifications have more than 850 000 subscribers on the Telepizza app. With an average CTR of 0.8% and a conversion rate of 4-7%, these notifications often result in 300–450 orders for Telepizza ($240–$3600, given that the minimum order amount is $8).
Case #2: Increasing client engagement with geo-targeted push messages
With over 200 aircraft in its fleet, Latin American airline Avianca is another Unomok client that employs Geozones to streamline and enliven its reward programme.
Reminding frequent flyers to use their reward miles on flights, purchases from Avianca partners, stores, petrol stations, hotels, and banks helps to reinforce their loyalty. This is made possible by geo-based automation. Members of LifeMiles are informed via messages when they make a purchase from one of the company’s Commercial Partners about how they can accrue miles with that transaction or use miles to pay for the partner’s goods and services.
Push notifications that are geo-targeted encourage users to actively spend their LifeMiles, which boosts sales and revenue for Avianca and its partners. These push notifications have an extremely high response rate since they are timely and highly relevant, which increases consumer engagement.