Increasing the number of daily active users is one of the key objectives that a mobile app firm may pursue. DAU is a useful measure that serves as a health check and provides information about the value of your product to users. Additionally, a consistent rise in DAU translates into a possible revenue boost.
A FAQ for app marketers on DAU
DAU stands for daily active users.
DAU, or daily active users, is a significant app metric that counts all daily unique app users. In other words, it’s a crucial metric that displays a pattern in the health of your app.
Keep in mind that DAU only displays the number of active users. It doesn’t provide you a breakdown between first-time and returning app users, nor does it explain why the number increased or decreased.
What makes DAU crucial for apps?
Some people consider measures like DAU and MAU to be vanity metrics because they can only be expressed as numbers. But this couldn’t be further from the truth. DAU demonstrates user involvement and offers you useful information about how to enhance your product.
You can perform a product health check by measuring daily active users to help you decide how to improve user engagement.
What other metrics besides DAU should you monitor?
Although DAU is a crucial indicator of client involvement, it shouldn’t be utilised alone. DAU is essential to app analytics because it is a component of the Stickiness Rate calculation algorithm. Divide your daily active users by your monthly active users, then multiply the result by 100% to get your stickiness rate.
Stickiness Rate is a useful measure that provides more information than DAU and MAU alone. Stickiness Rate displays the percentage of repeat users who open your app on a regular basis, which is preferable to daily visits and exits from new users.
However, some app categories should monitor DAU as a separate measure. DAU is very important on its own for apps that support daily activities including streaming, training, messaging, and traffic inspections.
Benchmarks for DAU [2022]
Depending on a number of variables, including the particular business the app belongs to, different apps will have varied DAU. According to recent research by Unomok, the sectors with the greatest DAU include insurance, banking, and retail and e-commerce, with a median DAU of more than 2.0% for iOS and 3.0% for Android. Notably, 8.4% on Android and 14.03% on iOS of daily active users are for subscription-based apps!
Contrarily, the sectors with the lowest DAU are those in media and entertainment, news, and food and beverage, with a median DAU of 0.8% for iOS and a median DAU of 1.48% for Android.
instances of ways to raise DAU in your industry
The aforementioned advice can increase DAU for apps in any sector. Let’s now delve a little deeper into specific advice intended to increase DAU in particular app categories.
Daily bonus for games
Push alerts that are pre-programmed with daily deals and other incentives raise DAU for mobile gaming apps. Repeat push notifications with a predetermined frequency that show up on the user’s screen even when the app is not launched are excellent for increasing user engagement.
Bladestorm, for instance, has suggested a new bonus to players each weekday using broadcast recurrent push messages. This is how the game publisher increased both DAU and MAU, and we’re happy to say that Unomok was instrumental in their success!
Automated broadcast advertisement
Both DAU and MAU are boosted through promotional push alerts like “Claim your free prize.”
Another Unomok success story, Beach Bum, used automated messaging to raise DAU by three times. Beach Bum’s in-app purchases and user engagement have greatly boosted thanks to automatic push alerts.
In-app incentives
For mobile gaming apps, rewards are also very effective. In-app messages that thank users for using the app frequently can be used as rewards. Additionally very encouraging are stickers and bonus points.
Rewards are another tool that gamification-based apps can utilise to keep users engaged. For instance, Duolingo rewards learners with stickers when they reach certain milestones in their streaks.
Increase DAU with Unomok.
Utilize Unomok to begin the process of growing your daily active users. Our software is made to assist you in interacting with your clients at every stage of their lifecycle. You have all the resources at your disposal to accomplish your objectives with automated messaging and planned communication campaigns.
Join the 80,000+ businesses from a variety of sectors that already use Unomok tech-friendly solutions for omnichannel consumer engagement. Contact our team if you have any questions. Request a demo right now, and we’ll assist you in developing a plan to increase DAU.