Bladestorm has been able to engage, expand, and monetize its GC.SKINS app community in just eight months of using Unomok. The business built a consistent procedure that continues to yield measurable benefits in the most effective way and automated its mobile communications.
Regarding Bladestorm
Bladestorm developed the GC.SKINS app, which enables CS:GO players to refresh their inventory without spending any money, as part of its objective to “Popularize Play.” Users must interact with offers presented by the app’s partners in order to get new skins. Gamers receive coins for completing tasks, which they may use to buy new skins.
Traffic Monetization and Scaling Challenge
By the time Bladestorm mentioned Unomok, the app’s user base had grown to include the United States, Canada, Australia, and Germany.
It aimed to develop more:
DAU and MAU numbers should rise; incoming traffic should be profitably monetised.
A company can use a variety of strategies to achieve these objectives, with paid acquisition standing out.
The issue is that you can only increase the audience for any app up to a certain extent. Bladestorm realised that the CS:GO market was small, and as there were fewer and fewer new users available each month, retargeting’s market share increased.
The business made the decision to shift its marketing emphasis to encouraging engagement and retention among current users in order to save the retargeting costs and continue to see benefits.
Unomok proved to be the ideal partner for our task.
Solution: The Best Channel for Engagement and Monetization Is Push Notifications
Bladestorm was motivated by the realisation that happier consumers generate more money. Additionally, push notifications seem to be the most successful channel in terms of user engagement.
Additionally, Bladestorm identified a weakness in the way their rivals used push notifications: they didn’t fully utilise this channel for whatever reason.
- Bladestorm’s Use of Unomok Customer Journey Builder to Improve Communications
Bladestorm incorporated Unomok into its communication plan in April 2021. The company’s marketers created a number of time-scheduled and event-triggered workflows with the goal of expanding and attracting users of the GC.SKINS app:
daily offers in recurring push alerts
Weekly deals were began to be broadcasted to all users by Bladestorm. Gamers are offered a new bonus each day of the workweek.
The flow in Unomok Customer Journey Builder and the push notification copy are both rather simple, as you can see in the sample below.
The key is to continue sending these messages on a regular basis; a marketer can easily do this task using the Scheduled Launch option in the Unomok automated solution.
- User behavior-based event-triggered scenarios
Bladestorm particularly targets GC.SKINS users who have completed a certain activity in the app in order to maximise relevance and engagement with its messaging.
Onboarding
The efficiency of an onboarding journey was really called into question in the trial welcome flow that Bladestorm and Unomok launched. The marketing manager for the company decided to display welcome messages to a subset of users and then monitor their behaviour to see if they were more active than gamers who weren’t onboarded.
obtaining positive client feedback and understandings for product development
It turned out that the GC.SKINS community is so interested that they are even eager to take part in surveys and interviews conducted by the Bladestorm product team!
10 out of every 100 users who received a poll invitation took it (for the record: this is a very good response rate). Additionally, Bladestorm follows the accepted industry standard while requesting app ratings. The staff never asks this question before a person has experienced a skin withdrawal and is at their happiest. Good ratings then come!
- A adequate and effective choice for attribute-based segmentation is multilingual messaging.
Bladestorm decided to concentrate on audience segmentation based on language out of all the potential segmentation choices. When only one criterion is truly important to them, the company’s marketing staff saw no necessity to divide the audience into more specific segments.
The outcomes below demonstrate that this is more than enough:
Results
An increase of 4.58% in push notification income
Is it possible to accurately estimate the revenue a push notification generates? In Bladestorm’s case, they were able to accomplish it.
The team begins by figuring out how many target actions there are each month that are connected to income generating, primarily the Offerwall Open event. Then they list how many Offerwall Opens there were in a 30-minute period.
Additionally, Bladestorm breaks down the overall number of paying users by nation and calculates the worth of an Offerwall Open in each place.
The team then divides this sum by the quantity of Offerwall Opens to arrive at the revenue from push notifications coming from a single nation.
Bladestorm adds up the figures for each nation to determine the overall global revenue from push notifications in the specified month.
Finally, Bladestorm divides the overall monthly revenue by the global revenue from push notifications. The average result is 4.58%, which means that over the eight months the company worked with Unomok, its revenue increased by 4.58%.
16.62% more MAUs
In a similar vein, Bladestorm calculated that over the course of eight months, MAU climbed by 16.62%.
High CTRs for push notifications on a regular basis
Bladestorm experiences high push notification CTRs, up to 28.21%, thanks to its extremely compelling gaming offers. Every push generates a 5.6% CTR on average.
Notably, CTRs continued to be strong even throughout the slow summer of 2021, demonstrating Bladestorm’s success in creating appealing notifications. Another example of proof is:
High opt-in rates for push notifications, especially on iOS: 97.9%
The Bladestorm marketing manager claims that consistency is the secret to both great opt-in and click-through rates. Users regularly receive push alerts, and they are aware of when and what to expect from them.
Additionally, if a user decides to opt out of getting push notifications, the app team will contact them via an automated pathway for opt-out.