THESE ARE THE 4 SECRETS TO REPLICATING STRIPE’S BILLION DOLLAR GROWTH

Pop quiz: What do Amazon, Uber, Lyft, Shopify, Peloton, Warby Parker, Squarespace, and Postmates all have in common? Answer: They all use Stripe to process payments. In fact, there’s a good chance you’ve already made a purchase via Stripe, even if you didn’t know it. (That’s actually part of the appeal.) Stripe’s origin story seems to follow …

Marketing to Millennials – Lemonade’s Growth Strategy

Heartless. Bureaucratic. Faceless. These are the images of a modern insurance company. Giant bland offices with row after row of workers putting customers on hold, filing complicated forms, and finding any reason not to approve a claim. It’s unappealing to most people, let alone a younger generation. Lemonade Insurance is trying to change all that. …

MeetEdgar: From Agency To Inc5000

It’s 2005, and Laura Roeder has just graduated from the University of Texas… Twitter doesn’t even exist yet. What’s next? She starts out by simply designing websites for clients and helping businesses use Facebook’s new “Pages” feature to build an audience to find customers. Fast forward seven years, and Laura’s social media business has expanded …

16 Steps Outreach.io Took To Build a $1.1 Billion SaaS Company

He’s bored trying to “shill” the latest Windows phone to South America. He wants to build something that he loves. So what does he do? He quits Microsoft, dives into the Seattle underworld of startup hopefuls… and bumps into a gentleman by the name of Andrew Kinzer.  They start a business called… Outreach? Nope – …

Dropbox grew 3900% with a simple referral program. Here’s how!

Almost a decade later, it’s still used in numerous case studies showcasing how referral programs can contribute to a company’s growth engine- or even be the engine itself. Let’s have a quick dive into Dropbox’s metric history: September 2008: 100K registered users December 2009: 4M registered users September 2017: 33.9M registered users, 10B evaluation + …

Xero’s Growth Strategy – How they acquired 350k users in the last 12 months

Xero is one of the darlings of the startup world. Partly because its platform has helped so many new businesses launch and succeed, but also because they’ve been there and done it themselves. Like many great businesses, Xero was founded when founder Rod Drury was having issues with his existing solution. Back in 2006, he …

How ActiveCampaign (SaaS Startup) Built a Conversion Funnel & Grew To 50,000 Customers

This article is for marketers and founders at SaaS startups and software firms — or anyone who works with similar companies. Sound good? Let’s jump in! Quick note before I start… I have never worked with ActiveCampaign or founder and CEO Jason VandeBoom. Everything I describe in this article is based on my own experience …

The PayPal Growth Strategy That Catapulted Them To Success

Referrals helped PayPal get 7 to 10% daily growth, catapulting their user base to over 100 million members. According to David O Sacks, original COO of PayPal, PayPal used to literally pay people to invite their friends: “Initially users just had to sign up, confirm their email address, and add a (unique, authorized) credit card. The money was simply …