Indranil Biswas

What Differs Between Transactional and Promotional Messages?

Posted on by Indranil Biswas

Transactional Messages Are Sent When? Transactional messages are urgent contacts with your customers or end users that are required. By providing crucial information when a user needs it most, successful transactional messages lower friction and improve the user experience. Push notifications, text messages, emails, and other types of communication can all be used for transactional …

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Recognizing your customers to provide individualised experiences that produce outcomes

Posted on by Indranil Biswas

Consumers today are increasingly using mobile apps to meet a variety of daily demands. Which apps will customers ultimately choose from the vast selection available to them, given the number of options? And how can you be certain that customers are drawn to yours? In the end, they’ll favour the programmes that genuinely comprehend and …

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SEO Case Study (2020) – 7 Steps To 197,514 Monthly Traffic

Posted on by Indranil Biswas

SEO Case Study Summary & Results Before we dive into the nits and grits, here’s a quick summary of the entire project. The client, as we mentioned before, was a SaaS company in the BPM niche (think, something like a project management tool). They’d already done some SEO. They had an active blog, some published …

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How Salesforce Built a $13 Billion Empire from a CRM

Posted on by Indranil Biswas

The CEO of a tiny startup that no one had heard of paid actors to carry “anti-software” signs. They marched in front of a user conference for Siebel Systems, which sold customer relationship management software. Later that year, Benioff hosted a military-themed party where guests threw “pieces of software” into trash bins. The stunts gained …

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The Sisyphean tasks of Pinduoduo’s gamification – Part 4: ‘Duo Duo Crush’ and conclusion

Posted on by Indranil Biswas

Sisyphus, a king In Greek mythology, was punished for cheating death. In the underworld he had to roll a large boulder up a hill. Every time he almost reached the top the boulder would roll down again. Sisyphus was cursed to repeat the same task every day. That’s what it felt like when I spend …

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16 Steps Outreach.io Took To Build a $1.1 Billion SaaS Company

Posted on by Indranil Biswas

He’s bored trying to “shill” the latest Windows phone to South America. He wants to build something that he loves. So what does he do? He quits Microsoft, dives into the Seattle underworld of startup hopefuls… and bumps into a gentleman by the name of Andrew Kinzer.  They start a business called… Outreach? Nope – …

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How ActiveCampaign (SaaS Startup) Built a Conversion Funnel & Grew To 50,000 Customers

Posted on by Indranil Biswas

This article is for marketers and founders at SaaS startups and software firms — or anyone who works with similar companies. Sound good? Let’s jump in! Quick note before I start… I have never worked with ActiveCampaign or founder and CEO Jason VandeBoom. Everything I describe in this article is based on my own experience …

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FROM BREAKTHROUGH IDEA TO BILLION-DOLLAR EMPIRE: 4 SECRETS BEHIND SQUARESPACE’S EXTRAORDINARY GROWTH

Posted on by Indranil Biswas

Thirteen years ago, when college student Anthony Casalena founded Squarespace in his dorm room, there was no way he could have predicted the extraordinary growth his business would achieve. Because the reality was, at the time, Casalena wasn’t focused on building a business. He was focused on building tools that could help solve his own …

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How to Grow a Startup from $0 to $5 million – Buffers’ Digital Marketing Strategy Exposed

Posted on by Indranil Biswas

m sure most of you are familiar with Buffer, the tweet scheduling app that evolved into a social media scheduling app. Now the tool is viewed as a necessity, not only for startups, but for every business which aspires to do great content marketing and build a tribe for itself. With a yearly income of …

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