Fintech App engagement report

Fintech apps have been gaining popularity in recent years as more people opt for digital financial services. With this trend comes the need to understand how these apps are being used and what drives user engagement. In a recent study conducted by our team, we analyzed the engagement levels of various fintech apps across different …

How to write push notifications that convert

Push notifications are an essential part of any mobile app marketing strategy. They allow you to communicate with your users directly and provide them with valuable information or updates. However, writing push notifications that actually convert can be challenging. To help improve the effectiveness of your push notifications, here are some tips for crafting messages …

What are Top Marketing Channels

As a marketing team, it’s important to understand the various channels available for promoting your product or service. Here are some of the top marketing channels that businesses can use to reach their target audience: Social Media Marketing Social media platforms like Facebook, Instagram, Twitter and LinkedIn provide an opportunity for businesses to connect with …

How to personalize push notifications

Push notifications are a powerful tool for engaging with your mobile app users. They can be used to communicate important information, promote new products or services, and encourage users to take action. However, in order to make push notifications effective, they must be personalized. Personalized push notifications refer to messages that are tailored specifically for …

What are Location Triggered Notifications

Location-triggered notifications are a type of mobile push notification that uses geolocation data to send targeted messages to users based on their location. This technology opens up new possibilities for businesses looking to engage with customers in real-time and drive foot traffic to physical locations. Here are some examples of how location-triggered notifications can be …

What are Informative Messages

As a marketer, you’re constantly looking for ways to engage with your customers and keep them informed about your brand. One effective way to do this is through informative messages. Informative messages are those that provide valuable information about your business or industry without being promotional in nature. They can be used to educate consumers …

What is customer engagement and how to improve it using Push Notifications

Customer engagement is the emotional connection between a customer and a business. It’s the degree to which a customer feels invested in your brand and wants to interact with it. Engaged customers are more loyal, spend more money, and are more likely to recommend your business to others. So, how can you improve customer engagement …