As the holy month of Ramadan unfolds, brands are presented with a unique opportunity to connect with their audience on a deeper level. For marketing teams looking to enhance customer loyalty, XL Axiata’s CRM Growth Team has a valuable piece of advice – harness the power of gamification. Let’s delve into how this strategy can …
In the competitive world of mobile gaming, retaining players is as crucial as acquiring them. To build a loyal player base, your marketing strategy must go beyond initial downloads and focus on keeping users engaged. Here are the top five ways to drive mobile game retention effectively: 1. Understand Your Audience Player Segmentation: Recognize that …
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In the ever-evolving landscape of digital marketing, WhatsApp has emerged as a powerful platform for engaging with audiences on a personal level. Leveraging this popular messaging app for advertisements requires a strategic approach that respects user privacy and promotes meaningful interactions. Let’s explore key tips for effectively using WhatsApp in your advertising strategy in 2023. …
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In the dynamic world of marketing, transactional messaging plays a pivotal role in shaping customer interactions. These messages, often triggered by customer actions, are crucial for delivering clear, concise, and effective communication. Let’s explore the essentials of transactional messaging that every marketing team should master. 1. What is Transactional Messaging? Transactional messages are communications triggered …
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Mother’s Day is a special occasion to honor and appreciate the incredible women in our lives. Brands across the globe seize this opportunity to connect with consumers through heartwarming and creative campaigns. Let’s dive into the top 6 Mother’s Day campaigns of 2022 and 2023 that not only captured attention but also struck a chord …
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In the ever-evolving landscape of business-to-consumer (B2C) interactions, leveraging Artificial Intelligence (AI) has become a pivotal strategy for enhancing customer engagement and satisfaction. Let’s explore the ways in which AI can be a game-changer for your B2C brand, demystifying the complexities for your marketing team. **1. Personalized Customer Experiences: AI-driven algorithms analyze customer data to …
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In the dynamic world of marketing, finding innovative ways to connect with your audience is a continuous challenge. Enter generative AI, a tech-savvy comedian that not only makes us laugh but can also be a game-changer for customer engagement. Let’s dive into the delightful world where humor meets technology in a language your marketing team …
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In the ever-expanding realm of online commerce, standing out requires more than just a sleek website and quality products. Enter website personalization – the secret sauce that transforms ordinary shopping experiences into extraordinary journeys tailored to individual preferences. Let’s break down this powerful tool in a way your marketing team can easily grasp. Understanding Website …
As the digital landscape continues to evolve, staying ahead of the curve is vital for mobile marketers. The recent Mobile Apps Unlocked (MAU) 2023 conference unveiled key trends that your marketing team should not miss. Let’s dive into these trends without the tech jargon, focusing on practical insights. 1. Hyper-Personalization Takes Center Stage What it …
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In the dynamic landscape of digital commerce, the fusion of shopping and entertainment, often termed “Shoppertainment,” is revolutionizing the way brands connect with consumers. Let’s explore this trend without the industry jargon, focusing on practical insights for your marketing team. Understanding Shoppertainment 1. Definition Simplified: Shoppertainment is the integration of shopping and entertainment experiences in …
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