What Is Dynamic Email, and Why Is It Important?

Dynamic email is an innovative email marketing strategy that enables companies to tailor their emails to specific segments of the audience. Dynamic emails use automated personalization to create customized, targeted messages that can help engage customers and increase sales. At its core, dynamic email is all about segmenting your contacts into various groups based on …

What Is an Email API, and How Does It Work

An email API, or an Application Programming Interface, is a technology thatallows for communication between different aspects of software. It enables applications to connect and share information in real time, without needing to write any separate code. This makes it easier for developers to create and manage email related tasks from within their applications. Email …

What Is Most Likely to Re-Engage? Retargeting ads, push notifications, and email

Marketers lose up to $4 trillion annually due to cart abandonment rates that range between 50% and 80%, and the problem is getting worse. However, a 10% decrease in cart abandonment would result in a 20% gain in sales. Leaving abandoned carts alone is equivalent to leaving large sums of money on the table. The …

When to Use Email, SMS, Push Notifications, and In-App Messaging in an App

An omnichannel messaging strategy is essential for producing a seamless and sticky user experience, promoting app engagement, and boosting user retention over time, as you presumably already know as a high-growth firm. The bigger problem is figuring out when and how to use each messaging channel to make the biggest impact. The Advantages and Drawbacks …

How SMS, Email, and Push Notifications Promoted COVID Vaccinations

Long before the epidemic, the digital health industry showed potential as a fresh field for citizen science and medical communications. However, for a variety of reasons, the healthcare sector has a reputation for being hesitant to accept new technology. However, as the pandemic spread, telehealth adoption picked up speed. It became obvious that digital, real-time …

When and How to Use Mobile Push vs. Email: A Guide

Push notifications on mobile devices and email are like distant cousins in your family of digital communication channels. Although they have some genetic similarities, they live distinct lives and behave very differently. Each channel can play a significant role in your overall strategy and need to be used strategically. Both channels can be utilised to …