How ClickFunnels Built a $100m Revenue Empire, $1 Billion+ Exit Feb 1st?

“That’s strange” thought Russell Brunson, as he had only just connected the phone line to allow his new bride to make a phone call from the home phone that he had just connected to the internet. “Is this Russell Brunson,” asked an angry voice. “Errrr yes”, said Brunson as his wife looked on frustrated. It …

How Did BuzzSumo Achieve $2.5m Annual Revenue In The First Year?

I first met James & Henley in December 2013, just as the snowflakes started to fall in New York. We agreed to turn the early version of BuzzSumo, which they were developing in their spare time, into a business. We formed the company in March 2014, and during the year we all left our previous jobs to …

This SaaS Collected 100k+ Leads Using Gated Content & Landing Pages

It’s not just the complexity of building a valuable product that stands out from your competitors. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). And no matter how great your platform is, that’ll inevitably mean churn. For SaaS marketers, volume is …

Growth Marketing Case Study Deep Dive- Aviation Gin

I wanted to include this one just because it shows how genius creative branding can be. Before Ryan Reynold’s even took over the brand, Aviation Gin was a big brand but not growing at the rate that Reynold managed to help grow the spirit’s company. Social Media and creating viral content There is no doubt …

Growth Marketing Case Study Deep Dive – Robinhood

Robinhood has been the poster child for all retail investing during 2020. With many people confined at homes, many people, especially millennials, started paying more attention to the stock markets. Robinhood was attractive, especially for millennials, with its “no commission fee” structure, which has generally put the younger audiences off trading. This influx has seen …