Priya

Gamification case study #7-Engaging Participants Through
Gamification

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There is growing evidence that gamification, or the use of game mechanics and player-centric design tomotivate and engage people, can help drive healthier choices and healthy behaviors in people that havetuned out traditional messaging. However, getting to that healthier bottom line requires taking some timeto understand gamification—why it applies, how it works and who’s playing. …

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Gamification”

Gamification case study #5-Gamification: The Hard Truths

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Gamification — or the use of game, loyalty and economic concepts to engage consumers and employees — has its fair share of detractors. Many of their criticisms dismiss gamification as a fad, criticize its use of game concepts, suggest its methods are shallow or believe its sole use is for marketing “evil.” More often than …

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The Sales Commission Dictionary

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This lexicon is based on our years of experience in working with clients from a variety of industries to compute millions of Dollars in Commissions. We attempted to provide credit to such sources whenever possible. If you believe we are incorrect about a term or have failed to give credit to the creator of a …

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20 Greatest Sales Books of All Time

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There are only a few practices known to improve the quality of your life (and selling prowess) other than reading. As Garrison Keillor once said, “a book is a gift you can open time and again”.  Research shows that reading adds value to life by instilling confidence, empathy, decision-making and overall satisfaction. Reading has incredible …

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An Indian Pharma Giant Witnessed an 18% Rise in Doctor Coverage by Deploying the Mok Platform

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The Indian pharmaceutical sector enjoys a prominent role globally. The pharmaceutical industry in India includes a large network of 3000 drug companies and over 10,000 manufacturing units that cater to the country’s healthcare sector.  Our client is a leading Indian multinational pharmaceutical company that employs over 5000 people. The company has a diverse range of …

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How to Improve Sales Skills Using Old and New Techniques?

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Sales is a competitive sector. To stay relevant and successful in sales, salespeople need to learn how to improve their sales skills. They must have a mindset that’s equally competitive. Sales skills enable salespeople to find opportunities, connect with customers, convince customers to act, and close deals. As per a case study by a well-known …

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What is Sales Enablement? And, how to Incorporate it into Your Organisation?

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Your sales agent is going all out to convince a prospect to make a purchase and is about to seal the deal when the prospect asks your agent — how have other clients benefited from the product? The agent manages to mention a few client names but is unable to come up with specific numbers …

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