The advantages of testing, measuring, and iterating for the best results cannot be overstated, especially in light of the fact that technology has made campaign and engagement data more accessible than ever. With the right analytics, you can implement and optimise the most successful campaigns to boost player income. However, the effectiveness of the results …
Continue reading “Four Methods to Assess Revenue Impact for Better Game KPIs”
We are all consumers. Therefore, whether it be through email, social media, text messages, or messaging applications, we can all relate to the never-ending deluge of incoming communications. Many people end up being pushed to the side since it might be difficult to keep up. Today’s businesses must figure out how to sort through the …
In just 13 years, Zendesk went from a scrappy Danish startup to the industry leader in Customer Service Software. Today they have: 3500+ global employees 150,000+ paying customers $1030 million in annual recurring revenue (ARR) With such competent leadership, it’s no wonder that Zendesk has, in the last 5 years, increased its enterprise value more …
Continue reading “How Zendesk Became The Industry Leader And Hit $1030 Million Revenue In 2020”
Mingli Yan from Shandong Province had been watering a virtual mango tree on the Pinduoduo App for over six weeks. Finally, she received a notification that her virtual mangos had matured and in three days, Yan received a free box of six mangos from Sichuan Province. These were from the 9,000-kilogram order of mangos Pinduoduo …
Continue reading “Duo Duo Orchard brings fun to mobile shopping”
Heartless. Bureaucratic. Faceless. These are the images of a modern insurance company. Giant bland offices with row after row of workers putting customers on hold, filing complicated forms, and finding any reason not to approve a claim. It’s unappealing to most people, let alone a younger generation. Lemonade Insurance is trying to change all that. …
Continue reading “Marketing to Millennials – Lemonade’s Growth Strategy”
Almost a decade later, it’s still used in numerous case studies showcasing how referral programs can contribute to a company’s growth engine- or even be the engine itself. Let’s have a quick dive into Dropbox’s metric history: September 2008: 100K registered users December 2009: 4M registered users September 2017: 33.9M registered users, 10B evaluation + …
Continue reading “Dropbox grew 3900% with a simple referral program. Here’s how!”
As one of the fastest growing companies around, Groupon employed many growth hacks that helped lead to massive growth. In this article we’ll examine some of them and how you can apply them to your own online business. As you’ll see later in this post, Groupon is based of turning subscribers into marketers by giving …
Continue reading “The 7 Growth Hacks That Led Groupon to a $12.7 Billion IPO”
The goal was to build the email list and use a social media contest to boost account following, increase social engagement, and lower CPMs on ads! The photography niche is a tough one. Popularity, authority, and quality are all very important if you are planning to capture the attention of shutterbugs. Getting thousands of likes, …
Messenger is clear on what will happen next They also leveraged a special feature that added more value Receiver Side
As an Aussie, I had to include an Australian entry into the list. What better startup to talk about than Canva, the design software with millions of users that took on Adobe. I decided to include Canva because it’s an example of a startup that leveraged a multi-channel growth strategy rather than relying on one …
Continue reading “Growth Marketing Case Study Deep Dive- Canva”
