As civilization becomes evermore digital, young consumers, who generally flock to the sharing economy, are seeking services that are both peer-to-peer and tokenized. And one burgeoning startup is giving Uber and Lyft some unexpected competition. Arcade City: Ridesharing of the Future “Drivers are angry and rightfully so. Their take-home pay was just slashed up to …
When an automaker decides to crowdsource ideas for its product line, it could do worse than canvassing the biggest crowd in the world. For Volkswagen, the payoff was not about sheet metal; the concepts were not built. Rather, it was in the 119,000 ideas received and 33 million hits garnered to date by the project’s …
Gamification isn’t just for driving customer engagement. One company shows how its platform can drive ROI by giving enterprises more insight into how their site and products are used. Many experts think gamification is one of the most important trends in technology today. Gamification, which involves applying game design thinking to non-game applications to make …
Continue reading “Gamification case study #21-Gamification data can drive ROI”
ABSTRACTIn this paper, we describe how the integration of humancomputation efforts in the form of a productivity game canachieve results that are not possible or cost effective withtraditional business processes.Productivity Games, as a sub-category of the Serious Gamesmovement, attract players to perform work that humans are goodat, but computers currently are not. Although computers offertremendous …
There are many reasons why businesses should love gamification as much as users love games. As the retention and engagement-crisis increases and the attention span constantly decreases, gamification can act as a remedy. When a brand needs to drive user-engagement, motivate employees, increase sales, collect data, change a certain behavior or solve a business problem– well-structured gamification can act …
Discover how a B2B marketer in the traditional finance sector executed a gamification strategy to launch a new website. The entire campaign involved multiple marketing channels, but the heart of the effort was a B2B game that outperformed the goal and led to a 108.5% increase in visits to the new site, achieving a 9.38% …
Gamification — or the use of game, loyalty and economic concepts to engage consumers and employees — has its fair share of detractors. Many of their criticisms dismiss gamification as a fad, criticize its use of game concepts, suggest its methods are shallow or believe its sole use is for marketing “evil.” More often than …
Continue reading “Gamification case study #17- Gamification: The Hard Truths”
The proliferation has been amazing: The 1-millionth app went live as 2011 came to a close, and the pace has continued through 2012. The trend, Mobilewalla told the New York Times, has been 15,000 mobile app releases per week. Everyone wants to get a piece of this pie. And why not? How can you argue with …
Continue reading “Gamification case study #16- Getting Apps Right: How Domino’s Is Beating the Odds”
They’re deploying reward and competitive tactics commonly found in the gaming world to make tasks such as management training, data entry and brainstorming seem less like work. Employees receive points or badges for completing jobs or meeting time limits for assignments, for example. Companies also may use leaderboards, which let players view one another’s scores, …
Continue reading “Gamification case study #15-Latest Game Theory: Mixing Work and Play”
When ePrize began using Salesforce.com, the most significant change we asked of our sales team was to start logging call reports by using Event records. Writing brief call reports had never been asked of the sales team before, but the leadership team felt was important to manage the business and help salespeople better track client …
