Gamification is not something that has just been made up, it is backed up by extensive academic theory. (Bartle, 2003) and his player type model was the forerunner in game theory. His four player types are a basic model in understanding how people act or react in a game based situation. (Marczewski, 2015) expands and …
Continue reading “Gamification case study #3-Gamification: is it the new way to market?”
Gamification can also be used to motivate employees. Pharmaceutical company Omnicare, which uses IT management cloud service ServiceNow, introduced gamification to improve its IT Service Desk operating model How Games Work “It’s using the dynamics and mechanics of psychology that make games so addicting, so sticky, so engaging,” Gamification can also make intimidating processes fun, …
Product management programs will teach you the Best Product Tools to name a few – Jira – A flexible and scalable issue tracker for software teams Mixpanel – An analysis platform for the mobile and web supporting businesses to study consumer behavior Amplitude– Use an analytics platform for digital products help teams better understand user behavior. Google Analytics– Provides data management, data consolidation, …
Is your product struggling with user adoption? Is the marketing team complaining about increase of acquisition cost? Products like Google+ & TwitterPeek failed because they never focused on defining the Aha Moment in the first time user experience! An ‘Aha Moment’ is the moment when new users first realize the value of your product & …
Below are a listing of gamification instances with ROI stats and figures, with hyperlinks to the case studies, so that you can see for your self the big effect it’s far inflicting on businesses. Enterprise Gamification Case Stats and Figures 1) SAP: The SAP Community Network regamified its already-mature reputation system, increasing usage by 400% and …
What Is Gamification? Gamification is the process of adding a game or game-like elements to activities that are traditionally not games, such as in the case of corporate training, learning a language, or even financial planning thanks to apps like Mint. The goal is to help engage with customers, partners, and/or employees to inspire collaboration, …
We live in an era where people expect from you to go ‘the extra mile’ when their experience is concerned. No one is happy and satisfied anymore with a good and stable mobile app and that’s where gamification entered the stage. Gamification involves applying game dynamics from games to the mobile application at the same …
TescoA British multinational groceries and general merchandiseretailer founded in 1919 by Jack Cohen. The company, with itsheadquarters in Welwyn Garden City, Hertfordshire, England, in theUnited Kingdom, is one of three the largest retailers in the worldmeasured by gross revenues. Tesco Clubcard is a loyalty program run by Tesco. There is also a mobileapp – Clubcard …
Implement engagement techniques that are motivating, rewarding, and quantifiable to help your dealers sell more of your items. Are your dealers motivated enough to sell? How can you ensure that your dealers are completely committed to your products/brand and that they value their association with you? The most crucial aspect of any channel distribution network …
