The Ultimate Guide to Android 13 Push Notification Opt-ins

Posted on by Priya

In the ever-evolving world of mobile marketing, staying ahead of the game is crucial. Android 13 has brought about changes in push notification opt-ins, shaping how businesses engage with users. Let’s dive into this ultimate guide without the tech jargon. Understanding Android 13 Push Notification Opt-ins **1. Simplified Opt-in Process: Android 13 streamlines the opt-in …

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Maximizing WhatsApp Engagement: Native Integration v/s Custom Connectors

Posted on by Neha Gupta

WhatsApp has become a powerhouse for businesses to connect with customers. But when it comes to maximizing engagement, the choice between native integration and custom connectors is crucial. Let’s break down these options without the tech-speak. Understanding the Basics **1. Native Integration: Native integration means using WhatsApp Business API directly. It’s like having a direct …

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What Is Web3 and Why Can It Be the Future of Marketing?

Posted on by Indranil Biswas

if you’re a marketer looking to stay ahead of the curve, you’ve likely heard the buzz about Web3. But what is it, and why does it matter for your marketing strategy? Let’s dive into the basics without the jargon. Demystifying Web3 1. What Is Web3? Web3 is the next big thing in the online world. …

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Apple Introduces ‘Link Tracking Protection’ in Messages, Mail, and Safari Apps – Are You Freaking Out?

Posted on by arpit

In a recent move that has the marketing world abuzz, Apple has rolled out ‘Link Tracking Protection’ across its Messages, Mail, and Safari apps. This new feature promises enhanced user privacy but leaves marketers wondering about its impact on tracking and analytics. Let’s break down the essentials and explore whether you should be hitting the …

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The Art of Customer Retention: Strategies, Tips, and Best Practices

Posted on by Priya

In the ever-expanding landscape of business, retaining customers is a fine art that savvy marketers must master. Customer retention goes beyond attracting new clientele—it’s about fostering lasting relationships that transform one-time buyers into loyal advocates. Let’s explore the art of customer retention with actionable strategies, tips, and best practices that every marketing team should embrace. …

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How ML And AI Helps B2C Marketers Attain The Global Maxima of ROI

Posted on by Neha Gupta

In the ever-evolving realm of B2C marketing, embracing cutting-edge technologies like Machine Learning (ML) and Artificial Intelligence (AI) is no longer an option but a strategic imperative. These powerful tools can be the game-changers that propel marketers toward the global maxima of Return on Investment (ROI). Let’s delve into how ML and AI empower B2C …

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How Banks Can Use Customer Engagement Platforms to Improve LTV and CX While Reducing Costs in a Secure Environment

Posted on by Indranil Biswas

In the ever-evolving landscape of banking, striking the right balance between customer experience (CX), lifetime value (LTV), and operational efficiency is critical. Enter Customer Engagement Platforms (CEPs), the game-changers that can redefine how banks interact with their customers, fostering loyalty, and driving business growth. Let’s explore how leveraging CEPs can be a strategic move for …

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Elevating Conversions: Unleash the Power of In-App Messages in Your Fintech Engagement Strategy

Posted on by arpit

In the dynamic world of fintech, where user engagement is paramount, leveraging the right tools can make all the difference. One such powerful tool that can significantly elevate your conversion rates is the strategic use of In-App Messages. Let’s delve into how incorporating this approach can enhance your fintech engagement strategy. Understanding In-App Messages in …

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Step into Tomorrow with VR: Crafting Unforgettable Customer Journeys

Posted on by Indranil Biswas

In the ever-evolving landscape of marketing, Virtual Reality (VR) is emerging as a transformative tool, allowing brands to create immersive and unforgettable customer experiences. As we step into the future, let’s explore how VR is reshaping customer journeys and why it’s a game-changer for forward-thinking marketers. Understanding Virtual Reality in Marketing **1. What is VR? …

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The Current State of Personalization in North America: Trends and Insights for 2023 and Beyond

Posted on by Indranil Biswas

In the dynamic realm of marketing, personalization has emerged as a game-changer, reshaping the way brands connect with their audience. As we step into 2023, let’s delve into the current state of personalization in North America, exploring key trends and insights that will define the landscape in the coming years. Understanding the Personalization Landscape **1. …

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