Mok – Blog
Passionate developers on both sides of the topic have long argued over whether to create or acquire, but the answer very probably relies on the particular business and product under consideration. Opportunity cost, however, ought to be a constant topic of discussion. Surprisingly, many businesses neglect to take this important factor into account. Build vs. …
Continue reading “Opportunity Costs When Deciding Whether to Build or Buy”
Google Analytics ties that particular campaign with the users and their subsequent behaviour when they click on a link with UTM tags and land on your website or app. Make sure your UTMs are configured properly first. Mok.one makes it simple by automatically adding UTM tags to your push campaigns, which can make creating and …
Continue reading “The Complete Guide to Analyzing Your Campaigns with Google Analytics and UTMs”
Our business was Hiptic Games, a mobile gaming firm, prior to Mok.one. Our time at Hiptic opened our eyes to the need for a messaging platform that is easier to use, more dependable, and more potent in order to increase user engagement. We created Mok.one in part with game developers in mind. The average Day …
Demonstrate empathyThe strain of pandemic life has served as a lesson in empathy and social awareness for both businesses and individuals. Many of us started examining our consumer communications more closely as a result of increased economic pressure and a hypersensitive audience. Throughout the pandemic, we questioned whether or not each fresh email, ad campaign, …
Continue reading “Three Lessons for Customer Communication from COVID-19”
Finding it difficult to choose the right channel for transactional and marketing messages? So you’ve come to the correct site, then. In the sections below, we’ll look at several message formats and discuss how to pick the best channel for your use case. Transactional Messages: What Are They?Automated communications known as transactional messages are those …
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Shelter-in-place orders, or COVID-19, made it physically impossible for the vast majority of people on earth to leave their homes, a change that has permanently altered consumer behaviour. The most noticeable difference is the quick uptake of new technology, as evidenced by the explosive growth of video, Facetime, Zoom, and Slack usage. The long-term effects …
Continue reading “What COVID Has Done to Raise the Bar for Digital Experiences”
Leading e-commerce marketers use data to tailor the consumer experience and design pertinent multichannel sales journeys. The ability to create highly-personalized user experiences requires access to the correct data insight, which can help you stand out from the competition by differentiating your brand communication from that of the competitors. With the aid of connected data, …
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An omnichannel messaging strategy is essential for producing a seamless and sticky user experience, promoting app engagement, and boosting user retention over time, as you presumably already know as a high-growth firm. The bigger problem is figuring out when and how to use each messaging channel to make the biggest impact. The Advantages and Drawbacks …
Continue reading “When to Use Email, SMS, Push Notifications, and In-App Messaging in an App”
You are aware of the effectiveness of player message. It can strengthen competition and enhance the gaming experience. It can draw in new players and bring back players who have left. Even though the potential advantages are enormous, there are also instances of communications channels that make playing games less enjoyable. As a result, many …
Continue reading “Seven Deadly Sins of Messaging in Mobile Games (And How to Solve Them)”
The global COVID-19 pandemic has affected our perceptions about digital encounters and changed the world in many more ways. Due to a year in which people experienced more health dangers than advantages from in-person medical visits, digital healthcare has grown in popularity. Digital healthcare has become crucial for patients accessing a range of treatments, from …
Continue reading “How SMS and Push Notifications in Healthcare are Improving the Patient Experience”