Mok – Blog
Marketers lose up to $4 trillion annually due to cart abandonment rates that range between 50% and 80%, and the problem is getting worse. However, a 10% decrease in cart abandonment would result in a 20% gain in sales. Leaving abandoned carts alone is equivalent to leaving large sums of money on the table. The …
Continue reading “What Is Most Likely to Re-Engage? Retargeting ads, push notifications, and email”
Using Your DMP to Send Targeted Notifications: Integrating Your DMPOne-size-fits-all, spray-and-pray ads never outperform messages that are tailored for a particular target population. Although everyone is aware of that, not everyone takes the time to set it up. The segmenting of users procedure appears difficult. Not at all. You may use Mok.one to build unique …
Continue reading “Using Your DMP to Send Targeted Notifications: Integrating Your DMP”
All marketing teams and business owners struggle with the difficulty of attracting new customers. The conflict doesn’t end there, though. It can frequently be much more difficult to keep hold of current users and persuade them to return to your website or mobile application. For creating, managing, and distributing push alerts across platforms, Mok.one provides …
What if I told you that including emojis in your push notification campaigns may increase their click-through rate (CTR) by three times? Emojis raise message open rates by an average of 85%, according to a VentureBeat research. Emojis should be a component of your communication strategy whether you run a mobile app or website. Here …
People today only want to view advertisements with unique visuals, audio, or videos. Consider the potential impact that adding these to push notifications could have on customer engagement and retention. Rich media is not supported by every platform, but Mok.one makes it quick and simple to add it to your notification campaigns. You may send …
As more consumers turn to online shopping, it appears that Cyber Monday may surpass Black Friday as the peak e-commerce sales day in 2019. Businesses have an obvious potential, but how do they break into such a competitive market? Find out how to achieve your own record-breaking Cyber Monday sales in the following 4 ways. …
Continue reading “Before sending deals on Cyber Monday, you should be aware of these four things.”
I’m good. Hello to everybody. Hello and welcome to today’s Mok.one webinar. We’ll talk about how Fortune 500 organisations use Mok.one to drive their notification strategies; my name is Megan. Just a few more minutes for everyone to join us, please. We appreciate all of the new members today. Right, let’s have a look. We’ll …
Continue reading “Mok.one Webinars: Using Push Notifications by Fortune 500 Companies”
On desktop and mobile devices, one can get more than 50 notifications every day. With so many alerts, it’s easy to understand how some messages can get unread. The message’s content isn’t the only thing that might draw a user’s attention, though. Next to the notification, it’s the icon or logo. People today want to …
Continue reading “Boost Brand Recognition Using Custom Notification Icons”
After being created in 2009 and going by the name Urban Airship, Airship has developed into one of the most significant omni-channel consumer engagement platforms. Over 3 trillion communications have been carried by Airship throughout its channels since its founding more than ten years ago. However, Airship’s expensive enterprise-grade capabilities and services are frequently out …
With a complicated mix of products and features distributed over Amazon Pinpoint, Amazon SNS, Amazon SES, and Amazon Amplify, one of the world’s largest providers of goods and services, Amazon, has also joined the messaging market. Despite having a reputation for attempting to meet all developer needs in one place, Amazon Web Services (AWS) products …
Continue reading “Using Mok.one to Compare Amazon’s Messaging Products”