7 Simple Ways to Reduce the Risks of Excessive Messaging

Direct relationships with your customers can be established and maintained with the aid of a successful multi-channel communications strategy. However, more messaging doesn’t always equate to better or more effective messaging. Too many communications can be detrimental to your long-term marketing initiatives as a whole, as well as to specific campaigns. Customers definitely want to …

How SMS, Email, and Push Notifications Promoted COVID Vaccinations

Long before the epidemic, the digital health industry showed potential as a fresh field for citizen science and medical communications. However, for a variety of reasons, the healthcare sector has a reputation for being hesitant to accept new technology. However, as the pandemic spread, telehealth adoption picked up speed. It became obvious that digital, real-time …

When and How to Use Mobile Push vs. Email: A Guide

Push notifications on mobile devices and email are like distant cousins in your family of digital communication channels. Although they have some genetic similarities, they live distinct lives and behave very differently. Each channel can play a significant role in your overall strategy and need to be used strategically. Both channels can be utilised to …

Geotargeting vs. Geofencing: The Basics of Messaging Strategy

Location data is being used by marketers more and more to create successful campaigns. According to a poll, 83% of marketers said that advertisements employing location data were more successful. Companies are using a variety of targeting tactics in the current digital marketing environment to better tailor content to their end consumers. Consider the advantages …

Guidelines for Communicating with International Audiences

Whether your business already caters to a global clientele or you’re thinking about entering new markets, you should create a strategy for communicating with these various user groups all over the world. When extending your communications strategy to service global markets, you may need to strike a balance between the consistency of your brand’s messaging …

Your multichannel messaging strategy should be guided by these 5 psychological insights.

Although statistics and analytics may undoubtedly aid in directing your messaging efforts, it might be effective to understand what motivates people on a subconscious level. The digital world in which modern consumers live is becoming more and more saturated. Using persuasion and psychology concepts can help your content stand out in a market where there …

The Distinction Between Multichannel Marketing and Omnichannel Marketing

Building relationships with people in your personal life is similar to reaching your clients with the appropriate message at the appropriate time through the appropriate channel. It’s important to respect your customers’ interests and adapt to their preferences if you want to build a trusted relationship with your business across all channels. Here, omnichannel and …

How to Prevent Losing Customers Due to Shipping Delays

The global pandemic has caused supply chain disruptions and issues that have slowed down the flow of products and services across numerous industries. These problems, which are caused by a multitude of causes like natural disasters, ongoing Covid outbreaks, container limitations, and labour shortages, go much deeper than what retailers, eCommerce brands, and shipping businesses …

A Look at the Statistics from 90 Billion Notifications

Mok.one allows users to send over 10 billion messages per day, or over 2.5 million notifications per minute! Along with dominating the market in terms of message volume and delivery efficiency, we also offer a comprehensive set of technologies that can be used to boost engagement and improve omnichannel customer experiences. We were interested in …

The Omnichannel Customer Journey Map

Serving your consumers the correct message in the right context at the right time is the key to effective communication as they develop a relationship with your business. Users are more likely to convert if a message’s tone, type, and frequency are appropriate for the situation and setting they are in. User journey mapping can …