Engage Customers at Scale Using AI-powered Engagement Platforms

Posted on by arpit

In the fast-paced world of marketing, reaching and engaging customers at scale is a paramount challenge. Traditional methods often fall short in delivering personalized interactions across diverse audiences. This is where AI-powered Engagement Platforms step in, revolutionizing the way businesses connect with their customers. Let’s explore how your marketing team can leverage these platforms to …

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4 Strategies to Boost Your WhatsApp Campaigns Using AI

Posted on by Priya

In the dynamic landscape of digital marketing, leveraging Artificial Intelligence (AI) can significantly enhance the effectiveness of your WhatsApp campaigns. Let’s delve into four clear and actionable strategies that your marketing team can employ to elevate your WhatsApp marketing initiatives. **1. Smart Audience Segmentation: AI enables you to move beyond traditional demographic targeting and embrace …

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Website Personalization For Media And Entertainment Brands: How To Forge Bespoke Website Experiences

Posted on by Neha Gupta

In the fast-paced world of media and entertainment, capturing and retaining audience attention is paramount. One effective strategy that has gained momentum is website personalization. Let’s explore how your marketing team can leverage this powerful tool to create bespoke website experiences for your audience. Understanding Website Personalization Website personalization involves tailoring the content, layout, and …

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#GROWTH Summit London 2023 Recap: The Inspiring Stories of Liz Earle, Avon, and Sweatcoin

Posted on by Indranil Biswas

The #GROWTH Summit in London 2023 brought together industry leaders, and the insights shared by Liz Earle, Avon, and Sweatcoin left the audience buzzing with inspiration. Let’s dive into the key takeaways that marketing teams can apply to fuel their own growth strategies. 1. Liz Earle: The Power of Authenticity Liz Earle’s story highlighted the …

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Your Guide to Lifecycle Marketing

Posted on by Neha Gupta

Introduction: In the world of marketing, understanding and engaging with customers throughout their journey is crucial for building long-lasting relationships and driving business growth. Lifecycle marketing is a strategic approach that allows your marketing team to tailor messaging and experiences to customers at different stages of their journey. In this blog, we’ll provide your marketing …

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3 Ways to Save Time with Dynamic Dates

Posted on by Indranil Biswas

Introduction: In the fast-paced world of marketing, time is of the essence, and finding ways to save time can greatly enhance productivity and efficiency. Dynamic dates are a powerful tool that can help your marketing team streamline processes and eliminate manual date updates. In this blog, we’ll provide your marketing team with crisp and clear …

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How to Create Hyper-Personalized Lead Scores

Posted on by arpit

Introduction: In the competitive world of marketing, effectively prioritizing leads is crucial for maximizing conversion rates and driving business growth. Hyper-personalized lead scoring is a powerful technique that enables your marketing team to identify and prioritize high-value leads based on their unique characteristics and behaviors. In this blog, we’ll provide your marketing team with crisp …

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2023 Mobile Messaging Forecast: Top 3 Trends

Posted on by Indranil Biswas

Introduction: As we look ahead to 2023, mobile messaging continues to dominate the communication landscape, offering unprecedented opportunities for marketers to engage with their audiences. In this blog, we’ll provide your marketing team with crisp and clear insights into the top three trends shaping mobile messaging in the coming years. Understanding these trends will help …

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Building a Martech Stack: The Why and How

Posted on by arpit

Introduction: In today’s digital landscape, marketers rely heavily on technology to streamline their processes, analyze data, and drive impactful marketing campaigns. Building a Martech (Marketing Technology) stack is essential for maximizing efficiency and achieving marketing goals. In this blog, we’ll provide your marketing team with crisp and clear insights into why you need a Martech …

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Your Guide to Marketing Automation

Posted on by Indranil Biswas

Introduction: In the fast-paced world of marketing, finding ways to streamline processes and enhance efficiency is crucial. This is where marketing automation comes into play. In this blog post, we’ll provide your marketing team with a crisp and clear guide to marketing automation. We’ll explore what it is, its benefits, and how you can effectively …

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