Mok – Blog
Introduction: When it comes to email marketing, your Email Service Provider (ESP) plays a crucial role in ensuring your messages reach your recipients’ inboxes. But have you ever wondered how your ESP affects your email deliverability? In this blog post, we’ll provide your marketing team with a crisp and clear understanding of how your ESP …
Continue reading “How Your ESP Affects Your Deliverability: The Real Story”
In the fast-paced world of Quick Service Restaurants (QSRs), the recipe for success goes beyond just great food. Customer engagement is the secret sauce that turns a casual visitor into a loyal fan. Let’s take a closer look at three QSR brands that have mastered the art of customer engagement, providing insights that every marketing …
Introduction: When it comes to choosing the right email marketing platform for your marketing team, two popular options that often come up are ActiveCampaign and Mailchimp. In this blog post, we will compare the key features and pricing of these platforms to help you make an informed decision. Let’s dive in! Key Features:Email Automation: Both …
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Introduction: In today’s mobile-centric world, push notifications have become a vital tool for marketers to engage with their app users. To understand and utilize this feature effectively, it’s important for marketing teams to grasp the concept of push notifications clearly. In this blog post, we will provide a crisp and clear guide on what push …
Continue reading “What Are Push Notifications? Your Guide to Mobile Push”
Introduction: In-app messaging is a powerful tool for marketers to engage users within mobile apps. To maximize its effectiveness, it’s essential to follow best practices that ensure your messages are crisp, clear, and easily understandable. In this blog post, we will explore the top in-app messaging best practices that marketing teams can implement to enhance …
Introduction: In today’s digital landscape, user engagement and experience are key factors in the success of any mobile app. One effective way to enhance these aspects is through in-app messaging. In this blog post, we will explore what in-app messaging is and how it can benefit your marketing team by providing crisp, clear, and easily …
Introduction: Email marketing is a powerful tool for engaging customers and driving conversions. One way to enhance the effectiveness of your email campaigns is by enriching them with third-party API data. In this blog post, we will provide crisp and clear steps that marketing teams can follow to seamlessly incorporate external data into their emails. …
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Introduction: Abandoned carts are a common challenge for e-commerce businesses. However, with a well-structured abandoned cart campaign, you can effectively recover lost sales and boost your revenue. In this blog post, we will outline five crisp and clear steps that marketing teams can follow to build an effective abandoned cart campaign. Step 1: Identify Abandonment …
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Introduction:In the world of data-driven marketing, businesses are constantly searching for ways to extract valuable insights from their data. One emerging concept that can help marketers in this endeavor is Reverse ETL (Extract, Transform, Load). In this blog post, we will provide a crisp and clear guide to help marketing teams understand what Reverse ETL …
Introduction:As a marketing team, you’re constantly seeking ways to optimize your campaigns and target the right audience. One crucial element that can significantly enhance your efforts is first-party data. In this blog post, we’ll demystify what first-party data is and explain why it’s essential for your marketing strategy. What is First-Party Data?First-party data refers to …
Continue reading “What is first-party data and why is it important?”