Beyond customer data: harness your business data with Custom Objects

Posted on by arpit

Introduction:In today’s data-driven world, businesses are constantly seeking ways to gain deeper insights into their customers and make more informed decisions. While customer data is valuable, it only scratches the surface of what your business can achieve. To truly harness the power of your data, you need to explore beyond customer data and leverage custom …

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HubSpot vs. Mailchimp: Key Feature and Pricing Comparison

Posted on by Neha Gupta

Introduction: When it comes to marketing tools, HubSpot and Mailchimp are two popular options that offer a range of features to help businesses streamline their marketing efforts. In this blog post, we will compare the key features and pricing of HubSpot and Mailchimp, providing marketing teams with valuable insights to make an informed decision. Key …

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How to reduce unsubscribe rates

Posted on by Indranil Biswas

Introduction:Unsubscribe rates can be a concern for any marketing team. When customers choose to opt-out of your email campaigns, it can impact your reach and overall campaign effectiveness. However, by implementing the right strategies, you can minimize unsubscribe rates and keep your audience engaged. In this blog post, we’ll explore some practical tips that marketing …

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Create SDKs and documentation that tell their own story

Posted on by arpit

Introduction: In the fast-paced world of technology, creating software development kits (SDKs) and clear documentation is essential for businesses to succeed. These tools serve as a bridge between developers and your product, enabling seamless integration and enhancing user experience. To make an impact on your marketing efforts, it’s crucial to create SDKs and documentation that …

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10 objects use cases to leverage all of your data

Posted on by Neha Gupta

Introduction:In today’s digital age, data is a goldmine for marketers. It holds the key to understanding customer behavior, enhancing campaigns, and driving business growth. But how can your marketing team leverage all of this valuable data? In this blog post, we’ll explore ten practical use cases that will help you harness the power of your …

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Engage your audience with interactive emails using AMP

Posted on by Indranil Biswas

Introduction:As a member of the marketing team, you know how important it is to captivate your audience and create engaging experiences. One effective way to achieve this is by incorporating interactive elements into your email campaigns. In this blog post, we will explore the power of using AMP (Accelerated Mobile Pages) for creating highly interactive …

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10 ways to get better data from your lead-capture forms

Posted on by Indranil Biswas

Introduction: Lead-capture forms are a crucial part of any marketing strategy, allowing businesses to collect valuable information from potential customers. However, capturing accurate and relevant data can be challenging. In this blog post, we will share ten practical tips that can help your marketing team optimize lead-capture forms and improve the quality of the data …

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How to add Team Members 

Posted on by arpit

Adding new team members is an essential process for growing and expanding your marketing team. To ensure a smooth onboarding experience, it’s important to understand the steps involved clearly. In this guide, we will walk you through the process in a crisp and clear manner: Assess Your Team Needs: Before adding new team members, assess …

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