Discover how a B2B marketer in the traditional finance sector executed a gamification strategy to launch a new website. The entire campaign involved multiple marketing channels, but the heart of the effort was a B2B game that outperformed the goal and led to a 108.5% increase in visits to the new site, achieving a 9.38% …
Gamification — or the use of game, loyalty and economic concepts to engage consumers and employees — has its fair share of detractors. Many of their criticisms dismiss gamification as a fad, criticize its use of game concepts, suggest its methods are shallow or believe its sole use is for marketing “evil.” More often than …
Continue reading “Gamification case study #17- Gamification: The Hard Truths”
The proliferation has been amazing: The 1-millionth app went live as 2011 came to a close, and the pace has continued through 2012. The trend, Mobilewalla told the New York Times, has been 15,000 mobile app releases per week. Everyone wants to get a piece of this pie. And why not? How can you argue with …
Continue reading “Gamification case study #16- Getting Apps Right: How Domino’s Is Beating the Odds”
They’re deploying reward and competitive tactics commonly found in the gaming world to make tasks such as management training, data entry and brainstorming seem less like work. Employees receive points or badges for completing jobs or meeting time limits for assignments, for example. Companies also may use leaderboards, which let players view one another’s scores, …
Continue reading “Gamification case study #15-Latest Game Theory: Mixing Work and Play”
“We wanted to turn what was a cold transaction into a really welcoming moment,” said Jay Schneider, who runs the Miami company’s digital operations. The goal is to get passengers “from car to bar in 10 minutes.” Royal Caribbean Cruises is hardly alone. Facial recognition technology is used to spot friends on Facebook and unlock your iPhone. …
“Gamification” describes the broad trend ofusing game play mechanics for non-gameapplications in order to encourage people toadopt applications or engage in desiredbehaviors. The technique can encourage people toperform chores that they ordinarily considerboring, such as completing surveys, employeeperformance, training, remembering to takemedicine, shopping or social change. Consumer Engagement (using gamemechanics to draw consumer eyeballs and sellmore goods and …
Continue reading “Gamification case study #11- Zino Gamification Presentation”
Recent research had shown the power of social connectedness in improving health outcomes, and mobile health apps were suddenly catching on among consumers. “So it made sense to take the technology that people were already using and comfortable with and migrate that to a health platform that included social media and social gaming,” Williams explained. …
That’s because “the use of emergent social-software platforms within companies, or between companies and their partners or customers,” provides rapid and agile collaboration, information sharing and integration between platforms, said Harvard Business School Professor Andre McAfee. Yet, experts said, many companies are finding that their employees are not taking advantage of these newly built platforms. …
Continue reading “Gamification case study #9- How Gamification Is Changing Business”
Gamification, according to Duggan, is “taking techniques that make games engaging and addictive and applying them to things that are not games.” In particular it’s about providing rapid non-financial recognition and rewards to reinforce positive behaviors. As Aristotle put it: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” …
There is growing evidence that gamification, or the use of game mechanics and player-centric design tomotivate and engage people, can help drive healthier choices and healthy behaviors in people that havetuned out traditional messaging. However, getting to that healthier bottom line requires taking some timeto understand gamification—why it applies, how it works and who’s playing. …
Continue reading “Gamification case study #7-Engaging Participants Through
Gamification”
