In simplistic terms gamification is the name given to adding game mechanics to websites – rewarding points and badges to users for actions and engagement. Many websites have integrated it into their new user registration process; whilst others make it the centre of their online communities. One such website is allkpop – an online news site for …
Continue reading “Gamification case study #29- Gamification Case Study – allkpop”
Patrick Salyer, CEO of gamification platform Gigya, believes there are two keys to success with gamification. “One is making sure that all gamified elements are inherently social,” he says. “That is, don’t restrict engagement to the internal site community. Award points for activities that reach users’ social [networks] to bring in referral traffic.” The other …
Continue reading “Gamification case study #28- How Three Businesses Scored Big with Gamification”
The German chemical company BASF once used this slogan: “At BASF, we don’t make a lot of the products you buy. We make a lot of the products you buy better.” That’s kind of what gamification does. It doesn’t make your offering; it makes your offering better. And it has done so for a number of …
Continue reading “Gamification case study #27- Does Business Gamification Really Work?”
Sugar is considered to be a devil in much of the nutritional community these days. It is blamed for the obesity epidemic, increased rates of diabetes, and many other maladies that are on the rise. But the stuff is readily available just about everywhere in all kinds of enticing formats, so self-control is a major …
While elements of gamification — leaderboards, badges and levels — have appeared in a business context for years, recent technologies are driving increased interest and greater potential in this field. Real-time data analytics, mobility, cloud services, and social media platforms can accelerate and improve the outcomes of gamification, while a broader understanding of behavioral science …
In this post, we cover 39 current Facebook statistics, freshly updated for 2022. They will help you keep up with how people are using the platform and make data-informed decisions about your social media strategy. Facebook usage stats That comes in second only to YouTube’s 23.7 hours a month and substantially more than Instagram’s 11.2 …
Continue reading “Gamification case study#24- 39 Facebook Stats That Matter to Marketers in 2022”
As civilization becomes evermore digital, young consumers, who generally flock to the sharing economy, are seeking services that are both peer-to-peer and tokenized. And one burgeoning startup is giving Uber and Lyft some unexpected competition. Arcade City: Ridesharing of the Future “Drivers are angry and rightfully so. Their take-home pay was just slashed up to …
When an automaker decides to crowdsource ideas for its product line, it could do worse than canvassing the biggest crowd in the world. For Volkswagen, the payoff was not about sheet metal; the concepts were not built. Rather, it was in the 119,000 ideas received and 33 million hits garnered to date by the project’s …
Gamification isn’t just for driving customer engagement. One company shows how its platform can drive ROI by giving enterprises more insight into how their site and products are used. Many experts think gamification is one of the most important trends in technology today. Gamification, which involves applying game design thinking to non-game applications to make …
Continue reading “Gamification case study #21-Gamification data can drive ROI”
There are many reasons why businesses should love gamification as much as users love games. As the retention and engagement-crisis increases and the attention span constantly decreases, gamification can act as a remedy. When a brand needs to drive user-engagement, motivate employees, increase sales, collect data, change a certain behavior or solve a business problem– well-structured gamification can act …
