Mok – Blog
As a marketing team, we understand the importance of reaching out to customers through various channels. Two of the most popular channels are email and in-app messaging. In this blog, we will discuss the effectiveness of these two channels and how they compare to each other. Email Marketing Email marketing has been around for a …
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IntroductionDirect-to-consumer (D2C) brands have disrupted traditional retail by offering consumers a unique, personalized shopping experience. However, with increased competition, it is becoming increasingly important to focus on retaining customers and boosting repeat purchase rates. In this blog, we will discuss strategies that can be implemented to boost the repeat purchase rate in D2C brands. Understanding …
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As a marketing team, we understand that increasing customer retention is critical to the long-term success of our ecommerce business. Repeat customers not only generate more revenue but also provide valuable word-of-mouth marketing. Here are ten strategies we recommend to boost our repeat purchase rate: 1.Personalize the shopping experience: Use data to personalize the customer’s …
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As the world becomes more interconnected, the need for reliable communication systems becomes increasingly important. Slack is a prime example of a complex push notification system that manages to balance complexity with ease of use. In this guide, we will explore the key features of Slack and outline how your business can implement a similar …
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As a marketing team, we understand the importance of push notifications in keeping our users engaged with our platform. LinkedIn has a complex push notification system that we can learn from and implement in our own platform. Here’s how we can do it: SegmentationLinkedIn segments its users based on their behavior and interests. This allows …
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As a marketing team, we understand that communicating with our users is essential to keep them engaged with our app. There are two ways to do this – In-App Messages and Push Notifications. Both have their pros and cons, but which one is better for our business? In-App MessagesIn-App Messages are messages that appear when …
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As a marketing team, we are always looking for the most effective way to communicate with our customers. With the rise of mobile devices, two popular options for reaching customers are SMS and push notifications. But which one is better? In this blog post, we’ll break down the pros and cons of each channel to …
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Dear Senior Management Team, As a marketing team, it is crucial for us to analyze the performance of our finance apps and understand how our customers interact with them. One of the key metrics that we track is the average open rate of notifications sent through the app. The average open rate of notifications in …
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Dear Senior Management, As a marketing team, we understand the importance of measuring the effectiveness of our communication channels. One such channel that we use frequently is push notifications in our Ed Tech apps.Push notifications are a powerful tool to engage with our users and keep them informed about important updates, new features, and content. …
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Dear Senior Management, As a marketing team, we understand the importance of keeping track of the performance of our gaming apps. One of the key metrics that we use to measure the effectiveness of our marketing campaigns is the open rate of push notifications. In this blog, we will discuss the average open rate of …
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