Six trends in consumer and customer experience to look out for in 2022

Posted on by Neha Gupta

First trend: The significance of omnichannelCustomers value a seamless and positive omnichannel customer experience more than ever these days. Consumers are accustomed to interacting with goods and services through a variety of channels and gadgets, including smartphone apps, desktop and mobile web browsers, Smart TVs, SMS, and more. Businesses are investing more extensively in developing …

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Mok.one is Used by C-SPAN to Increase Audience Engagement

Posted on by Priya

Regarding C-SPANA nonprofit television network, C-SPAN (Cable-Satellite Public Affairs Network), focuses on public affairs and the federal government of the United States. In order to give Americans unfiltered coverage of the U.S. House, Senate, and Congress, the network was established in 1979. In the modern period, C-SPAN also has a website, a radio station, several …

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Automated Marketing for Mobile Apps

Posted on by Indranil Biswas

You can deliver mobile marketing experiences with an authentic human touch and that efficiently grow with your organisation by using mobile marketing automation. Marketing automation software enables you to automate the execution and scaling of mobile marketing initiatives that would otherwise require manual assembly. Marketers across industries rely on automation as a way to deliver …

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What Differs Between Transactional and Promotional Messages?

Posted on by Indranil Biswas

Transactional Messages Are Sent When? Transactional messages are urgent contacts with your customers or end users that are required. By providing crucial information when a user needs it most, successful transactional messages lower friction and improve the user experience. Push notifications, text messages, emails, and other types of communication can all be used for transactional …

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Developing a Vibrant Communication Campaign for Multiple Channels

Posted on by Neha Gupta

Cross-Channel Messaging Campaign: What Is It? As you may assume, cross-channel messaging entails coordinated customer communication over multiple channels. In that it distributes your brand’s content in the format and at the time you determine will be most helpful for your audience, a cross-channel messaging approach is strategic. Given the vast amount of brand messages …

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The Best Way to Create a Scalable Messaging Plan

Posted on by Neha Gupta

The ability of a system to support growth is referred to as scalability. Being scalable for your business may entail accommodating more clients, altering your product or service in response to a changing market, and retaining the interest of current clients over the long term. Scalability in message strategy refers to continually relevant, timely, and …

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How to Let Customers Know About Shipping and Delivery Delays

Posted on by Neha Gupta

Most of us recall the flurry of Christmas shipping delays that have negatively impacted the holiday shopping seasons over the past few years. Many businesses find it difficult to handle the logistics of a seasonal demand rush, even in the absence of shipping delays. This can put a strain on cross-functional resources and call for …

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Mok.one vs. Firebase Cloud Messaging (FCM)

Posted on by arpit

Although Mok.one and Firebase are both free to start using, there are some significant discrepancies between the two platforms that need to be addressed. Beyond simply the significant feature and cost disparities, it’s crucial to remember that Mok.one has consistently invested in enhancing our platform and is committed to always being the best in its …

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Four Methods to Assess Revenue Impact for Better Game KPIs

Posted on by Priya

The advantages of testing, measuring, and iterating for the best results cannot be overstated, especially in light of the fact that technology has made campaign and engagement data more accessible than ever. With the right analytics, you can implement and optimise the most successful campaigns to boost player income. However, the effectiveness of the results …

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How well do you know the users of your mobile apps?

Posted on by Neha Gupta

Recognizing your customers to provide individualised experiences that produce outcomes Consumers today are increasingly using mobile apps to meet a variety of daily demands. Which apps will customers ultimately choose from the vast selection available to them, given the number of options? And how can you be certain that customers are drawn to yours? In …

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