Mok – Blog
RFM modelling is a technique used by marketers to analyze customer behavior and identify the most valuable customers. RFM stands for Recency, Frequency, and Monetary value. Recency: Refers to how recently a customer has made a purchase or interacted with your brand. Customers who have engaged with your business more recently are considered higher value …
Segmentation is a powerful tool that marketers can use to divide their target audience into smaller, more specific groups based on shared characteristics or behaviors. By segmenting users, businesses can create targeted messaging campaigns that are tailored to the unique needs and preferences of each group. Here’s how segmentation works: Collect Data: Businesses must collect …
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Push notifications are a powerful tool for engaging with your mobile app users. They can be used to communicate important information, promote new products or services, and encourage users to take action. However, in order to make push notifications effective, they must be personalized. Personalized push notifications refer to messages that are tailored specifically for …
As a marketer, you know that promotional messages are an essential part of your overall marketing strategy. Promotional messages are designed to inform and persuade potential customers about the benefits of your products or services. Promotional messages can take many forms, including email campaigns, social media posts, SMS text messages, direct mail pieces, and more. …
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As a marketer, you know that customer retention is just as important as acquiring new customers. Re-engagement campaigns are an effective way to bring back inactive or lost customers and get them interested in your brand again.Re-engagement campaigns involve targeted messaging strategies designed to encourage users who have become disengaged from your brand to re-engage …
Location-triggered notifications are a type of mobile push notification that uses geolocation data to send targeted messages to users based on their location. This technology opens up new possibilities for businesses looking to engage with customers in real-time and drive foot traffic to physical locations. Here are some examples of how location-triggered notifications can be …
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As a marketer, you’re constantly looking for ways to engage with your customers and keep them informed about your brand. One effective way to do this is through informative messages. Informative messages are those that provide valuable information about your business or industry without being promotional in nature. They can be used to educate consumers …
As a marketer, you know that mobile push notifications are an effective way to engage your customers with your brand. However, it’s important to send the right type of messages to ensure maximum impact. Here are some types of messages that you can send through mobile push notifications: Promotions: Send alerts about sales and discounts …
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Push notifications are a great way to keep your customers engaged with your brand, but if not done properly, they can be annoying and even lead to users uninstalling your app. To ensure that you’re getting the most out of push notifications, it’s important to optimize your strategy. Here are some tips for optimizing your …
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As a marketer, you’re always looking for ways to keep your customers engaged with your brand. One effective way to do this is through mobile push app notifications. Mobile push app notifications are messages that are sent directly to users’ smartphones or tablets from an app they’ve installed. These notifications can be used for things …