Neha Gupta

THESE ARE THE 4 SECRETS TO REPLICATING STRIPE’S BILLION DOLLAR GROWTH

Posted on by Neha Gupta

Pop quiz: What do Amazon, Uber, Lyft, Shopify, Peloton, Warby Parker, Squarespace, and Postmates all have in common? Answer: They all use Stripe to process payments. In fact, there’s a good chance you’ve already made a purchase via Stripe, even if you didn’t know it. (That’s actually part of the appeal.) Stripe’s origin story seems to follow …

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Xero’s Growth Strategy – How they acquired 350k users in the last 12 months

Posted on by Neha Gupta

Xero is one of the darlings of the startup world. Partly because its platform has helped so many new businesses launch and succeed, but also because they’ve been there and done it themselves. Like many great businesses, Xero was founded when founder Rod Drury was having issues with his existing solution. Back in 2006, he …

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Drift’s Blog Helped Them Build a Multi-Million Dollar Brand

Posted on by Neha Gupta

When David Cancel founded Drift, he intentionally went after a competitive industry: website chat. Dave has an unorthodox view on starting companies: He prefers to go into industries that have plenty of competition because that means there actually is a market there. The company was able to differentiate itself by focusing on brand before everything …

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How Slack Generates 100,000,000 Website Visitors Per Month

Posted on by Neha Gupta

They have 3+ million paid users. Their trial to paid conversion rate is sitting at 30%.  There’s just no better way to put this: Slack is absolutely kickin’ ass in the SaaS world.  But they don’t need me to tell the world how well they’re doing. Just look at their stats:  They are the fastest …

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How Pinterest Became an $11 Billion Company by Organizing the World’s Hobbies

Posted on by Neha Gupta

Many startups seem to think that the only way to succeed is to entice early adopters in the tech industry into using their product. There’s no denying that a viral product launch in Silicon Valley can have a seismic impact on a company’s growth trajectory. However, far too many companies focus on attracting tech-savvy early …

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Marketing Ideas from Intercom’s Multi-Million Dollar SaaS Growth Strategy

Posted on by Neha Gupta

Here’s an even crazier fact: The only SaaS in history to grow faster is Slack. Wow! Best of all, Intercom has grown — and continues to grow — WITHOUT spending insane amounts of money on advertising or marketing. This means you can do it for your business, too. Let’s get it on! Traffic Sources Intercom Used to …

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Best Referral Program – Case Study # 7 Dropbox

Posted on by Neha Gupta

Sender Side Probably the most famous referral programs as of today « Get more space » value proposition strongly resonates for the user Update users on the status of their invites A dashboard also helps users to keep track Receiver Side Rule #1: Always update users on the status of their referrals