The Sisyphean tasks of Pinduoduo’s gamification – Part 4: ‘Duo Duo Crush’ and conclusion

Sisyphus, a king In Greek mythology, was punished for cheating death. In the underworld he had to roll a large boulder up a hill. Every time he almost reached the top the boulder would roll down again. Sisyphus was cursed to repeat the same task every day. That’s what it felt like when I spend …

The Sisyphean tasks of Pinduoduo’s gamification – Part 3: Duo Duo Orchard and Duo Duo Ranch

Sisyphus, a king In Greek mythology, was punished for cheating death. In the underworld he had to roll a large boulder up a hill. Every time he almost reached the top the boulder would roll down again. Sisyphus was cursed to repeat the same task every day. That’s what it felt like when I spend …

The Sisyphean tasks of Pinduoduo’s gamification – Part 2: Collecting beans and earning a fortune

Sisyphus, a king In Greek mythology, was punished for cheating death. In the underworld he had to roll a large boulder up a hill. Every time he almost reached the top of the hill the boulder would roll down again. Sisyphus was cursed to repeat the same task every day. That’s what it felt like …

THESE ARE THE 4 SECRETS TO REPLICATING STRIPE’S BILLION DOLLAR GROWTH

Pop quiz: What do Amazon, Uber, Lyft, Shopify, Peloton, Warby Parker, Squarespace, and Postmates all have in common? Answer: They all use Stripe to process payments. In fact, there’s a good chance you’ve already made a purchase via Stripe, even if you didn’t know it. (That’s actually part of the appeal.) Stripe’s origin story seems to follow …

Marketing to Millennials – Lemonade’s Growth Strategy

Heartless. Bureaucratic. Faceless. These are the images of a modern insurance company. Giant bland offices with row after row of workers putting customers on hold, filing complicated forms, and finding any reason not to approve a claim. It’s unappealing to most people, let alone a younger generation. Lemonade Insurance is trying to change all that. …

MeetEdgar: From Agency To Inc5000

It’s 2005, and Laura Roeder has just graduated from the University of Texas… Twitter doesn’t even exist yet. What’s next? She starts out by simply designing websites for clients and helping businesses use Facebook’s new “Pages” feature to build an audience to find customers. Fast forward seven years, and Laura’s social media business has expanded …

16 Steps Outreach.io Took To Build a $1.1 Billion SaaS Company

He’s bored trying to “shill” the latest Windows phone to South America. He wants to build something that he loves. So what does he do? He quits Microsoft, dives into the Seattle underworld of startup hopefuls… and bumps into a gentleman by the name of Andrew Kinzer.  They start a business called… Outreach? Nope – …

Dropbox grew 3900% with a simple referral program. Here’s how!

Almost a decade later, it’s still used in numerous case studies showcasing how referral programs can contribute to a company’s growth engine- or even be the engine itself. Let’s have a quick dive into Dropbox’s metric history: September 2008: 100K registered users December 2009: 4M registered users September 2017: 33.9M registered users, 10B evaluation + …