I wanted to include this one just because it shows how genius creative branding can be. Before Ryan Reynold’s even took over the brand, Aviation Gin was a big brand but not growing at the rate that Reynold managed to help grow the spirit’s company. Social Media and creating viral content There is no doubt …
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As an Aussie, I had to include an Australian entry into the list. What better startup to talk about than Canva, the design software with millions of users that took on Adobe. I decided to include Canva because it’s an example of a startup that leveraged a multi-channel growth strategy rather than relying on one …
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Sender Side Gamifying the referral program experience Harry’s leveraged social medias as much as possible too
Sender Side Guide the user step by step At some point they decided to drop their referral program
Sender Side Probably the most famous referral programs as of today « Get more space » value proposition strongly resonates for the user Update users on the status of their invites A dashboard also helps users to keep track Receiver Side Rule #1: Always update users on the status of their referrals
Few companies have experienced growth at the same scale as Canva. In less than 7 years, they have acquired over 15 MILLION users, 300,000 paying customers, and have been valued at 3.2 billion dollars (USD) after recently closing a $125m (USD) funding round. In the first 2 years alone, they reached 2 million users — averaging 3,600 …
It’s known as the application that pushed millennial online dating into an application that was easy to use and simple to understand. No more long profiles, just simple right and left. Apart from its genius design and user experience, we also have to take a quick look at how Tinder grew. Like Airbnb (host and …
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Zapier was founded in 2011, just hitting a decade of operating. It helps web applications ‘talk’ to each other and creates automations between apps. With no-code/low code startups growing, Zapier has been on the top of the list people are giving attention to. Many clones are also coming into the market, with many similar startups …
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Robinhood has been the poster child for all retail investing during 2020. With many people confined at homes, many people, especially millennials, started paying more attention to the stock markets. Robinhood was attractive, especially for millennials, with its “no commission fee” structure, which has generally put the younger audiences off trading. This influx has seen …
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