Best Referral Program – Case Study # 14 INTERCOM
Sender Side Leverage social approval Always update people
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Best Referral Program – Case Study # 13 Eventbrite
Best Referral Program – Case Study # 12 Evernote
Evernote introduced a concept of points Receiver Side Social approval + Value + CTA = Successful referral program
Best Referral Program – Case Study # 11 Facebook Messenger
Messenger is clear on what will happen next They also leveraged a special feature that added more value Receiver Side
Growth Marketing Case Study Deep Dive- Aviation Gin
I wanted to include this one just because it shows how genius creative branding can be. Before Ryan Reynold’s even took over the brand, Aviation Gin was a big brand but not growing at the rate that Reynold managed to help grow the spirit’s company. Social Media and creating viral content There is no doubt …
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Growth Marketing Case Study Deep Dive- Canva
As an Aussie, I had to include an Australian entry into the list. What better startup to talk about than Canva, the design software with millions of users that took on Adobe. I decided to include Canva because it’s an example of a startup that leveraged a multi-channel growth strategy rather than relying on one …
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Best Referral Program – Case Study # 10 Trello
Growth Marketing Case Study Deep Dive -Tinder
It’s known as the application that pushed millennial online dating into an application that was easy to use and simple to understand. No more long profiles, just simple right and left. Apart from its genius design and user experience, we also have to take a quick look at how Tinder grew. Like Airbnb (host and …
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Growth Marketing Case Study Deep Dive -Zapier
Zapier was founded in 2011, just hitting a decade of operating. It helps web applications ‘talk’ to each other and creates automations between apps. With no-code/low code startups growing, Zapier has been on the top of the list people are giving attention to. Many clones are also coming into the market, with many similar startups …
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Growth Marketing Case Study Deep Dive – Robinhood
Robinhood has been the poster child for all retail investing during 2020. With many people confined at homes, many people, especially millennials, started paying more attention to the stock markets. Robinhood was attractive, especially for millennials, with its “no commission fee” structure, which has generally put the younger audiences off trading. This influx has seen …
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