7 Steps to a Winning Mobile App Marketing Strategy for the 2022 Holiday Season

Posted on by arpit

The peak season for e-commerce is unquestionably the holidays. During these three weeks, online sales surge; in 2021, they topped even the previous year’s record with another 11% YoY gain. The difficult issue is that many online retailers begin their holiday season promotions as early as mid-October, and by the time the actual holidays get …

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How to Boost a Subscription-Based App’s Revenue

Posted on by Priya

Apps with subscription models are dominating. The top 100 subscription apps generated $18.3 billion in revenue in 2021, a 41% increase. You should tempt consumers with offers based on their behaviour and segmentation if you want to fully realise the possibilities of subscription monetization. Discover how to target high-value clients at the correct time to …

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12 Biggest Challenges in Growing Customer Retention in E-Commerce and How to Address Them

Posted on by Indranil Biswas

Businesses who engage in e-commerce do so in a market that is extremely crowded with competitors. Because of this, maintaining current clients is more important than getting new ones. According to American Express, happy customers will pay a 17% price premium for superior service. Customer retention is not the simplest problem for e-commerce companies to …

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Which Is More Important for App Growth: Customer Acquisition or Retention?

Posted on by Priya

The unfortunate reality is that you can lose 77% of your app’s users in the first three days following installation. This number may rise to 90% in a month. According to the well-known “leaky bucket” analogy in marketing, you must continually increase water flow (i.e., user acquisition) in order to replace the clients you are …

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How to Assess Push Notification Performance

Posted on by Indranil Biswas

You may gauge the following 7 crucial criteria to demonstrate the success of your push notification campaigns: CTR; \sCR; \srevenue; \sARPU; \sretention; \sopt-outs; \suninstalls.You can learn how to calculate and enhance each of these metrics with Unomok. Which ones are the most representative for your business case and industry? We’ll explain below. We will also …

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Benefits and Applications of Geo-Targeted Push Notifications

Posted on by arpit

Delivering pertinent, timely location-based push notifications to your audience is made possible with Unomok Geozones. To send a message as soon as a person enters the target zone, create virtual borders around the area (pin on map). Your communications become much more interesting with geofencing! Why use location-based push notifications?Location-based marketing may be quite useful …

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Tips, Case Studies, and DAU Benchmarks for 2022 on How to Increase Daily Active Users

Posted on by arpit

Increasing the number of daily active users is one of the key objectives that a mobile app firm may pursue. DAU is a useful measure that serves as a health check and provides information about the value of your product to users. Additionally, a consistent rise in DAU translates into a possible revenue boost. A …

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With the exception of when device manufacturers meddle, notifications are very dependable.

Posted on by Neha Gupta

After years of rapid advancement, notifications have reached a stage of maturity and widespread availability where they are the main method for apps to communicate time-sensitive information to their users. There are numerous benefits over SMS, including a larger platform availability through mobile apps and web browsers, richer information, better deliverability, more interactivity, and greater …

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