How Pinterest Became an $11 Billion Company by Organizing the World’s Hobbies

Posted on by Neha Gupta

Many startups seem to think that the only way to succeed is to entice early adopters in the tech industry into using their product. There’s no denying that a viral product launch in Silicon Valley can have a seismic impact on a company’s growth trajectory. However, far too many companies focus on attracting tech-savvy early …

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Airbnb’s Growth Strategy: How they attract and retain 150 million users

Posted on by arpit

Have you heard of Airbnb? Just kidding, everyone’s heard of Airbnb. Not only did they revolutionise the travel industry, they’re one of the first startup “unicorns” to emerge in the mid-2000s and are emulated on every level – from their business model and their map and search results, to their referral engines, and generally their …

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How Did BuzzSumo Achieve $2.5m Annual Revenue In The First Year?

Posted on by Indranil Biswas

I first met James & Henley in December 2013, just as the snowflakes started to fall in New York. We agreed to turn the early version of BuzzSumo, which they were developing in their spare time, into a business. We formed the company in March 2014, and during the year we all left our previous jobs to …

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This SaaS Collected 100k+ Leads Using Gated Content & Landing Pages

Posted on by Indranil Biswas

It’s not just the complexity of building a valuable product that stands out from your competitors. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). And no matter how great your platform is, that’ll inevitably mean churn. For SaaS marketers, volume is …

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Case Study: Social Media Contest – 44,853 emails, 14,206 followers, 13,105 shares & 3,973 trial accounts

Posted on by Priya

The goal was to build the email list and use a social media contest to boost account following, increase social engagement, and lower CPMs on ads! The photography niche is a tough one. Popularity, authority, and quality are all very important if you are planning to capture the attention of shutterbugs. Getting thousands of likes, …

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Marketing Ideas from Intercom’s Multi-Million Dollar SaaS Growth Strategy

Posted on by Neha Gupta

Here’s an even crazier fact: The only SaaS in history to grow faster is Slack. Wow! Best of all, Intercom has grown — and continues to grow — WITHOUT spending insane amounts of money on advertising or marketing. This means you can do it for your business, too. Let’s get it on! Traffic Sources Intercom Used to …

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